Treble your Adsense Income in 60 Minutes

Google's Adsense is one of the most powerful weapons in website publisher's arsenal. It enables you to monetize your sites easily and if used properly can generate a very healthy income. However, if you're not using it properly and maximizing the income you squeeze from it, your leaving money on the table – something we all hate doing.

Boosting your return from Adsense can be done very easily and quickly, and you'll be amazed by the results.

I ran Adsense on my sites for over a year before I discovered these techniques, and like many people, I though I was doing pretty well. My clickthrough rates and CPM figures were very healthy, and I didn't honestly think that they could be improved a great deal. How wrong I was. Immediately after I implemented a few quick changes my clickthrough rate more than doubled, and by doing some fine tuning I manged to get nearly three times as many people to click on the ads as had been previously doing so.

The first technique is one that was 'discovered' by the amazingly helpful Debs, on SiteSell's SBI! forums. When I read it originally, it made sense and I decided to goive it a go, but I wasn't prepared for the immediate impact it would have on my income. It involves making only a few simple changes to the format and positioning of your Adsense ads.

Firstly, forget about using banners or skyscrapers. These ad formats are almost universally ignored by surfers. Why? Because we've all been conditioned to recognise a skyscraper or banner as an advert and as these adverts are rarely of any interest, we ignore them. What's needed is a way of integrating Adsense ads into the editorial on your site as seamlessly as possible.

To do this you need to do three things:

1. Use the 250 x 250 rectangle format

2. Make the background color of the ad the same as the background color of your site, or as close to it as possible.

3. Make the ads borderless by setting the border color to be the same as the background color of the ad.

These changes can be made by logging into your Adsense account and creating a custom format. Just select the 250 x 250 ad format, and create a custom color palette. Use the color picker to pick the coor you want. The Javascript is automatically generated at the foot of the page, ready for you to copy and paste into the pages on your site.

Now, you need to position your ads where surfers are most likely to click on them. Research using retina scanning technology has shown that the place that surfers tend to look at first and most often is the top left. I don't know the reasons for this, perhaps it's because that's where we're used to seeing the most useful search engine results (at the top of the rankings) and search engines are the sites we most often visit, so we automatically look at the same place on other sites.

Whatever the reasoning, as soon as I made the above changes to my Adsense ads, clickthrough rates doubled, immediately.

The second technique is much newer and one which is entirely based on my own experience. Google has recently added a new type of Adsense format, called Adlinks. This displays a series of links on your page in the same style of Ad unit as regular Adsense ads. When a user clicks a link they are taken to a page of adverts that resembles regular Google search results. As a publisher, you are paid every time a user clicks one of those ads.

Adventurous soul that I am, I jumped in with both feet and started to trial Adlinks on my most visited pages as soon as it was launched. I'm using the four links in a square box format, positioned top left of my page content. After a few weeks of running Adlinks alongside regular Adsense ads, it's clear that the return on Adlinks is about a fifth to a quarter higher than regular ads. There's no clear reason for this but one explanation may lie in the fact that clicking on an Adlink takes the user to page of 'results'. When a user clicks on one of these, you are paid for the click. If the user finds what they want, great, if not, it seems that they hit the Back button on their browser and try again, just as you would for normal search engine results. Then they click on another result, and you get paid again. So it's possible to be paid more than once from the same Adlink click. Now, this reasoning is speculative, but it does make perfect sense in the light of my Adlinks results.

Finally, Adsense has some excellent tracking statistics that allow you to track your results across a number of sites on a site by site, page by page, or just about any other basis you choose. This is a very powerful tool and you should use it to find out which ads are performing best for you and fine tune your Adsense and Adlink ads accordingly.

So you see, by spending an hour or so of your time making a few adjustments to the Adsense ads on your sites, you can very quickly treble your Adsense income. Give it a go, you'll be amazed by the results.

Ways How You Can Boost Your Google AdSense Earnings

Google AdSense is a great way for webmasters to monetize their websites. While many webmasters are struggling hard to earn $3 - $10 per day, some 'genius' webmasters have already enjoyed $30, $100, and even $300 a day from AdSense ads on their websites. How are these 'genius' webmasters differ from their counterparts? They think different! They think out of the box!

Let me share with you some tips which has been responsible in boosting my AdSense profits by 700%. Here are 5 of them, and if you follow these steps, I'm sure you'll see a difference in your AdSense income.

Here are the tips:

1. I concentrate on 1 format of AdSense ad, which is the Large Rectangle (336x280). This format has been proven to work with me in resulting high click-through rates (CTR). Why this format? Because the ads look like normal web links, and people are trained to click on these types of links.

2. I create custom palette for my ads. I choose white as the color for the border and background. This is because, all of my pages have white background. The idea is to make the AdSense ads look like they are a part of my web pages.

3. Previously, I put all my AdSense ads at the bottom of my pages. One day, I moved those ads to the top of the page. The result surprised me. My earning increased! Since then, I don't hide my AdSense ads anymore!

4. I maintain some links to other relevant websites, and I put my AdSense ads at the top of the links, so that my visitors see them first.

5. I automate the insertion of AdSense code into my webpages using SSI (server side included). You'll need to ask your web administrator whether your server supports SSI or not. Here's how to do it. You just put the AdSense code in a text file, save it as 'adsense.txt', and upload it to the root directory of your web server.

Next, call the code on other pages using a one line SSI code like this:

This trick is really a time saver especially for those who use automatic page generators to generate pages on their website.

The One Simple Trick That Can Double Your Adsense Revenue

I've been working with Google's Adsense program for a while now. If you're not already in the program, why not take a look at it now at https://www.google.com/adsense. I really like Adsense. It makes me money and it's easy to work with. Just some simple copy & paste into your webpage and you're done. Right?

Wrong! You can do it that way if you want. Who knows? Maybe you'll get lucky and get a lot of clicks. But if you're really serious about making a lot of money with the program, you're going to have to tweak it a little.

I've invested quite a bit of time experimenting with the program. When I first signed up, I got some clicks and made a tiny bit of money. That wasn't good enough. I knew there must be a way to get more of my visitors to click on the ads.

Google has a strict policy about not pointing to the ads in any way or asking people to click on them, so there were two things I couldn't do. What else was there?

Then I remembered reading an article once that discussed the psychological impact of colors on the human mind. I started researching everything I could find on the subject.

After a lot of reading, many tests and periods of watching my clicks go up and down, I found the one color combination that seemed to work the best.

Testing previously done at supermarkets had revealed that the same product could pull more sales from just changing the colors of the label. What were these colors? Red and yellow! The combination of these two colors has an immediate impact on the person who sees them. They make your eyes stop and focus. They pull your eyes right to that part of the page. They grab your attention! I'm not sure exactly why the combination of red and yellow does this, but it does. On one of my sites, I changed my Adsense ads to a bright red border and a yellow background with black text and URL.

My click through rate more than doubled with just that one simple change. That's what worked on my site. Your site's color scheme may work better with a slightly different color combination. Try lots of different color variations. Make a change in the morning and let it ride for the whole day. The next morning, try a different set of colors. Change the border, background, text. Change everything you can. Most importantly, keep detailed records of the color scheme you used, click ratio and revenue generated.

After you've done all the experimenting you want to, go back to the most profitable one and let it run for a week or so and see how it does. I'm always trying different colors even after my run of good clicks with red and yellow. There are a lot of color combinations to choose from. You never know when you'll find just the right one.

Making Your Web Site Pay With Adsense

Did you know that you could turn the tables on Google and actually use its search engine to generate money?

Google Adsense pays you money in exchange for being allowed to publish paid-for ads on your web site. The clever thing is that the ads are related to what your users are looking for on your site. If used correctly they can both enhance your site and make you money.

So how does it work? Google provides you with its AdSense HTML code, which you place on your web pages. Then, Google automatically “reads” your pages and decides on the best ads to display.

It uses a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web. It says it knows what a page is about and can precisely match Google ads to each page.

AdSense also uses geo-targeting to serve Google ads to your pages that are specific to a user's region and language, based on their IP address. This means that the ads that are served to a user from Australia may be different than those that appear for a user from Canada.

If a visitor clicks on one of the ads they get taken to the advertiser’s web page and you get paid cash – easy!

Well, not quite. First you must have a site with plenty of visitors, otherwise it isn’t worth the effort. Secondly, your page must be set up in such a way that Google stands a chance of working out what you are trying to promote or sell. In essence, you need to look at your page title, headings and initial copy to make sure that Google matches the right ads to your page.

For example, on my page devoted to digital photography courses, I don’t want to advertise rival courses. So what I do is ensure that the first words on the page are “digital cameras”, not “digital camera courses”. That away, Google shows ads for companies selling cameras, not training courses.

Don’t expect to earn a fortune. Google is a bit cagey about its ad rates, but you typically earn a few cents per click. Advertisements for casino or other gambling sites could make you up to a dollar or more for each click though.

On the downside, the very nature of Google Adsense means that users navigate away from your site, which may not be in your best interests.

If you want to see Google Adsense in action go to http://www.infotechcomms.net/courses1.htm or http://www.greatshortbreaks.com.

Both these pages have been carefully optimised to throw up the ads that I want.

Another word of warning, if Google can’t work out what to display it will serve up ads for charities. It will also do this for the first few minutes after putting a page live.

In two months of using Google Adsense on a few of my sites I have made a few hundred dollars. But other canny users, who have specifically targeted high value clicks by setting up portal sites with lots of traffic have made thousands upon thousands of dollars!

For more information see https://www.google.com/adsense/.

FAQs

Q. So with Google Adsense can I really make any web site generate money?

A. Possibly. If you have a high traffic site with a particular theme you should be able to make it pay its way. The trick is in getting the traffic in the first place.

Q. What type of sites work well?

A. Niché sites really. It is still fairly easy to get high search engine listings for way-out or niché search terms. Getting a high rating for the word “vacations” is near impossible nowadays if starting from scratch, but something like “Anguilla beach hotels” just might be possible.

Q. Anguilla beach hotels – you’re kidding me?

A. No, actually. http://www.anguilla-beaches.com/ is one of the most visited sites on the net and has generated a lot of income for its owner with Google Adsense and other techniques. Oh, by the way, Nori Evoy, a 14 year-old teenager, runs the site, although she did have a little help from her dad Ken, a well-known internet marketer and the creator of the excellent SiteBuildit – see http://buildit.sitesell.com/newsdata.html

Q. So how hard is it to put ads on my site?

A. If you can handle a little bit of HTML coding you shouldn’t have a problem. You can colour coordinate the ads to suit your pages too.

Q. Can I change the way the ads look?

A. You can choose from multiple ad layouts, designed to suit a wide variety of page designs.

Q. How will I know what pages produce the most revenue?

A. You can code each page differently so that you can tell which “channels” are producing what revenue.

Q. How do I get paid?

A. Google will send you a cheque approximately 30 days after the end of each calendar month if your earned balance is US $100 or more.

Q. Great! How do I start?

A. Get over to https://www.google.com/adsense/ and see if your site is eligible. Once signed up it is a simple task to add the necessary code to each page.

Optimize Site Navigation For Higher Adsense Earnings

A lot of webmasters that use Adsense as a source of income, are going after the so called high paying keywords. There are methods to determine this, you can even buy lists that hand them over to you. However, after they have put up there “high paying” pages there is no sound of the expected cash.

Having those pages is one thing... Driving visitors towards them, is another. The easiest, and most obvious way to funnel people to your high paying keyword pages, is by optimizing your site navigation for this purpose.

When people visit your website, they don’t always view just one page. They also get from their entry page to another page that they might find interesting. They find this page by links that are provided to them on their page of entry. How you help people to get around on your site is what is meant by “Site Navigation”.

A typical website has a menu on each page; a menu that gets them from one section to another on your site. What decides them to click on a link to another section is the words used to indicate the link. “Free Resources” or “Download ebooks” might get their attention.

In respect to your Adsense earnings, you should track your site navigation to drive people to your high paying pages. I have some pages that get a lot of traffic from search engines, but the earnings on these pages are very low. So I use some clever navigation on these pages to lure people to some higher earning pages. By using this technique you can turn some cheap clicks into dollars.

How to start the testing?

First of all, you must have something to track, something to compare. Second, you must select some high earning pages you want to funnel your traffic to.

To get the fastest results, you should select some of your highly visited pages.

Then you have to think about what might convince people on a particular page to move to a high earning page. Try to find some description that would get their attention. Next step is to think about a suited location to place the link on the webpage.

Within the article itself, on the bottom as recommended resources, just above the main menu... Get creative and, especially, look around at other site to see how they do it (e.g. Hot Pages list, or Most read articles are very common).

You don’t have to stick with plain text links. You can also use some graphic to get peoples attention. Look around, and get ideas.

As with the testing of Adsense ads, try different texts on different pages, so you can get a feeling of what works and what not. Mix and match, put links on top, put them on the bottom.

And after that, it’s just testing, tracking, testing and tracking again.

Relevant Ads Increase Adsense Profits

If you’ve started using Adsense as a way to increase advertising income, but the numbers just aren’t adding up to what you expected, the problem might be with the ads themselves. If the ads being generated by Google’s Adsense aren’t relevant to your website, visitors won’t click on them. And, no click-y, no money. It’s that simple. And it’s a simple situation to fix.

One way to know if the ads are working is to monitor the click-through-rate (CTR) on a page. If it’s low, it’s usually an indication that once a visitor arrived at your page using a certain keyword, that visitor did not find any ads relevant to that keyword. And unfortunately for you, the visitor found no reason to click on the ads.

How do I know this? It happened on my website. On one of my sites, I had a page dedicated to PHP programming (a programming language). The page had a low CTR. Upon further examination of the page, I noticed that not one of the ads was related to programming or even to technology.

What I did notice was that the ads were related to guitars. Guitars? I thought to myself, “What relevance do guitars have to PHP programming?” And I imagined visitors to my site wondered this as well.

After studying the ads, I noticed that one word seemed to keep jumping out at me. The word was “strings” as in guitar strings. Well strings are used in programming too, but Google was not able to make this distinction which is why it was generating guitar ads!

The solution to this problem was simple. I removed from my webpage the words “string” and “strings” (or I just used another word in place of string or strings). After Google found this page again and updated its view of it, the guitar ads were replaced with relevant ads. And best of all? CTR on this page immediately increased and so did my advertising income!

If you have a page with a low CTR, you may need to tweak your text so Adsense generates ads that are more relevant to the page. When making these types of changes to your webpages, use the same ideas you use for search engine optimization. Why?

Because Google uses the same logic to determine the appropriate Adsense ads to display on your page as it does to determine if your article should rank high for “blue widgets.”

Some areas on your page that might need a bit of text tweaking include:

• The title of the page

• The H1-tags used in the page

• The number of occurrences of the keywords in the text of the article

• Changing the filename (this can be very effective, but only do this for new pages that are not yet in the search engines or you risk losing traffic)

One word of advice: Don’t forget that your keywords determine your search engine rankings so take small steps when changing keywords.

Using Google AdWords to Increase your Adsense Profits

I had been using Google's Adsense program to generate some revenue from my various web sites. Prior to Adsense, I was never previously paid to run these and did so for a hobby. Overall I was pleased with the income I was generating. The only drawback was that I was always looking for ways to get people to my sites. I enjoyed working to bring in more visitors but felt that if I looked at my earnings vs. the hours I worked, the economics weren't making sense.

Then I figured out that certain sites were paying way more than the minimum .05 cents per click. I reasoned that if I could get pay visitors .05 - .10 to visit. Then if they clicked enough ads that paid much more than I paid, then Adwords could be a viable way to increase traffic to my sites.

So I paid my $5.00 setup fee and added my two most profitable sites. That same day my traffic jumped dramatically and as I thought. Visitors who came in via Adwords were more likely to click other Google ads on my site. My conversions went up and I thought why not put all my sites on Adwords.

This was where some careful research was needed. I found that some sites I run had adwords sponsors who were only bidding the minimum. Remember the concept was to under bid the advertisers on my sites. While my traffic skyrocketed, my expenses for a few sites seemed to outweigh any benefit. When my reports came in it was clear that I needed to use Adwords for only the sites that featured high bidding advertisers. This creates margin for those visitors who come in via paid ads but do not click to my own sponsored ads.

The exception would be if my site was offering a product or service. Then it would be well worth sticking with Adwords on those sites just to get more buying traffic. Because my sites are purely informational I had to watch carefully to ensure I was putting money into Adwords where it was working for me. In some cases I upped my bid on some keywords that were clearly bringing in steady traffic that converted well.

Google's new offering called Websense may change this a bit. By allowing you to put Google's search form on your site and then paying if your visitors search off your site and click other sponsored links it may make those under performing sites profitable again. Time and further research will tell.

The moral of the story is that Adwords is a great way to dramatically increase your profits when using Adsense. Care needs to be taken to see that you are putting your money where it is most effective.

Steps To Adsense Domination

When you make your living online, you realize the need for multiple streams of income.

One of the easiest and most lucrative ways to generate a secondary income, which also happens to be passive, is via Google’s Adsense program.

I’m sure you’ve read the claims of a few individuals generating five figure monthly incomes from Adsense. For many of you, I’m sure you are wondering why you aren’t making this same income yourself.

Well, wonder no more. If you follow my simple six step system, you will be well on your way to healthy Adsense profits within three months.

Are you ready? It’s now time to pay attention.

Step 1 – Preparation.

The key to making money with Adsense is all about numbers. BIG numbers!

Sure, there are a few people making serious money with less than ten sites, but these are the exception.

Your goal will be twenty-four sites in three months. That’s just TWO sites per week!

In order to accomplish this, I recommend one of the many available page generation tools available today.

Step 2 – Determine Your Markets.

In order to maximize Adsense income with only twenty-four sites, you must know which markets are paying well.

To break this down even further, you need to know which keywords within those markets are paying the most.

Step 3 – Register you domains.

Once you’ve identified and chosen your markets, you must register domains appropriate to those markets. For example, if your market is ‘Cabbage Patch Dolls’, a domain such as http://www.cabbage-patch-doll.com/ would be appropriate.

Step 4 – Create your site.

Using your favorite page generation software and keyword list, it’s time to develop your site. There are several key points to bear in mind when you develop these specifically for Adsense.

1. Format – Always use the large 336x280 large rectangle.

2. Border – Match the same color as your background.

3. Background color - Border – Match the same color as your background.

4. Link = "0000CC"

5. Color_url = "999999"

6. Color_text = "333333"

7. Position – Far left or center and just above the page fold (Top 25% of site)

Step 5 - Verify and track your site

Visit your site and make sure all links work and that the sites appear to your satisfaction. You should also check out the ads Google is displaying. Are they targeted to your primary high paying keyword? If not, recreate your site using your high paying keyword in a higher density throughout your site.

Make sure you track your Adsense format, position, and traffic with a tracking system specifically designed for Adsense. Once you know your stats, you can adjust for maximum clickthroughs and higher revenues.

Step 6 – Get your site listed in the search engines.

This is simple… no tricks involved. Simply rent links to your site. A PR7 or PR8 link will do the job.

While I’ve simplified the process here, you are now armed with enough information and resources to make some serious money with Adsense.

Google WebSearch™ & Google Adsense. Yahoo!!!

The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.

Google now offers WebSearch™ allowing AdSense members to take the earning potential of their sites to an even higher level. Is it all about the money? For most I bet the answer will be “YES”, however, those who would say no can say so with confidence.

Google delivers the best search results on the web today. Don’t be surprised if the majority of your website users use it to search the web. They pride themselves on highly relevant search results with a clean and effective interface. They offer various filters to fine tune their results to allowing you to eliminate any unwanted sites from being displayed.

They have started a highly successful symbiotic relationship between Google and websites that many webmasters will be taking advantage of as soon as they hear the news. It is said time and time again how Google AdSense has transformed websites not geared towards earning income, into solid income producing businesses. Now with WebSearch™ it gets even better.

So what exactly is WebSearch™?

It’s using Google’s SiteSearch or Google’s Web Search and displaying AdSense ads in the results and you earn income every time someone clicks on the ads. Lots of sites already use these features together or independently and them being able to monetize this is a sure plus. You are also able to customize your results page to some extent which includes full color customization as well as the ability to include your logo.

So how do I get it?

Well if you haven’t already done so you will need to create and AdSense account at Google AdSense and follow the steps.

If you already have an AdSense account then log in and click on Search Settings and you should be able to figure it out from there. They also offer reporting information which can also be filtered by channel and includes clicks, the number of queries and clickthrough rate.

The verdict

If you answer yes to any of the following questions then there’s a good chance that Google’s WebSearch is for you:

1. Do you want to give your users a reason to stay on your site longer?

2. Have you ever wanted to offer web search from your site?

3. Do you want to be able to offer a site search feature to your users?

And last but not least

4. Do you want to increase the earning potential of your website? More popularly stated as… Do you want to make more money?

Making Google Adsense Work For You

If you have been online for quiet some time you might have noticed those tiny ads on many websites with the little "ads by google" notice beneath them.

These ads are called "Adsense", they are paid advertisements and can be a very lucrative income source for the person posting them on his/her website.

Whenever someone visits your website Google displays these ads which are very targeted to your websites content. This is what its all about, since people come to your website with a specific interest Google will display ads reflecting that topic.

That means that any ad that is displayed fits the interest of the person viewing it. Since Google pays you for each click through this can be very lucrative if done right. Here are just a couple of examples on how you can get the most from Adsense.

Focussing on one specific topic helps increase your click throughs because the ads Google displays will be extremely targeted to the topic the person is allready viewing.

For example you could make a website purely on growing flowers. People who visit your website are already interested in gardening and Google will likewise display ads on that topic.

A great tool to check wich keywords might be shown by Google on your website is http://www.about-adsense.com/adsense-web-tool.html

The more targeted Google's ads are the more click throughs you will get and the more you will earn.

Search for the keywords that have the highest bids and optimize your website to them.

When you setup an account at http://www.adwords.com you can use Googles keyword tool to view wich keywords pull the most visitors and how much the advertisers are paying for each click. Some keywords are as much as $100 a click, think of what you earn when you optimize your website to them.

Next you optimize your sites content to these keywords, you can do this by either creating content yourself or by using other peoples content like for example articles from third parties wich you can find at for example http://www.ezinearticles.com.

Remember its all about targeted content, the more targeted your content is the more target Google's ads will be and the more clicks you will generate.

Approved by Adsense

I don’t understand why everyone makes Adsense out to sound like some kind of devil. So far, I have a 100% approval rate for my consulting clients. You would think that we spend months developing the site to submit for approval – but to be honest; I spend less than a day (if that!)

What we found is that Google is not nearly as picky as they make themselves sound to be. The trick is to make your site in such a way that you are just providing content; we have found that the less selling you do on your approval site, the better.

Don’t worry, once you’re approved you can use that code wherever you want – so put it on other sites that sell later. But for the purposes of getting approved, try to limit to just content, content and more content!

Now, for the disclaimer before we start talking about how to get your site approved for Google Adsense. I am not a member of Google at all, everything I am about to say is all speculation and experience. I have helped over 50 clients get approved for Google Adsense without having even 1 of them not get approved – we have 100% approval rate on FIRST try.

All I am going to teach you is exactly what I do for them.

There are three main elements that I focus on when getting a client approved:

1. Site look and feel – Not that Google wants a $10,000 professionally designed website, but they also don’t want some piece of junk. Make sure to at LEAST have a presentable website – even if it is just a few tables and a solid background color. Avoid using tacky backgrounds or unprofessional color contrasts.

2. Content – The most important – Google believes in content. If you try to get a website with just a few pages approved, I don’t think you will have any luck. You need to have at least 15-20 pages, preferably, 15-20 pages of articles/resources, a.k.a. content.

3. Traffic – Many “experts” say that Google looks to see what kind of traffic you have and that they do not approve new sites with no traffic. My experience says that these experts are FULL of it. BUT, just to be safe, before you submit your site for approval – try to get your site some traffic.

Here are useful tips you need to make the entire approval process easier and quicker:

• Get content from article directories like www.goarticles.com – just put those articles in your site, getting 15-20 is easy.

• Before you submit your site for approval, post at some forums with your website’s link in the signature file – this will help you get some immediate traffic.

• Make a very simple website with 15-20 articles, a contact us page, a privacy policy and the typical disclaimer.

That’s it – you’re ready to get approved for Google Adsense. I know I made it sound too easy, but honestly, we have a track record that proves it. And remember, if you do not get approved, you can always fix things and try again.

Google AdWords

I've already talked about those ads you see on websites, well those ads need to come from somewhere don't they. AdWords is Google's program for advertisers.

Any site that wishes to participate bids for "keywords" that are relevant to their product, service, or site and then creates ads to attract hits. These ads show up on private websites, like this example, and on the right side of Google search results like this search for "Free sales letters and tools" As you can see from this Google search you received the content related sites that you searched for but you also get some related ads that are sponsored.

Now here is where Google is genius. Instead of simply subjecting surfers to any ads that anyone is willing to pay for, they actually police the ads that are running. On some pay per click programs, whoever is willing to pay to most wins. Google uses a performance model. In other words an ad that is the most relevant and therefore receives the most clicks will move ahead of an ad that may pay more but isn't as effective. This simple philosophy is why Google has quickly dominated the PPC world.

Okay...and now the really big innovation

Regional targeting. Google recently introduced a system that allows advertisers to target certain metropolitan markets only. In other words, a remodeling contractor who only wants to do kitchen remodels in say, Denver, can bid on the keyword phrase "kitchen remodel" and only have his ads show up for people who live in and around Denver.

The implication this has for local small business owners is staggering. In the example above, our Remodeler can now tap into highly targeted web traffic for pennies per lead. In my opinion, small business owner who learn the ins and outs of this medium will dominate their markets.

Google AdWords and AdSense - A Dynamic

Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Today I want to introduce you to two very powerful small business advertising options created by Google.

These two ingenious programs have all but revolutionized the way advertising is done on the web. Warning: If you are thinking..."web advertising isn't for me, I just need a few more clients around the block"...you better read this or be prepared to have your competitors eat your lunch.

Goolge AdSense - Again content is king at Google. This program allows web site "publishers" to add some code from Google and receive "content relevant" ads on their site from other site owners. Here is an example - those ads in the box on the right of the page are delivered by Google and are matched to the content on the page. When someone surfs to the page and decides to check out one of those ads, the web site owner earns a portion of the advertising revenue that Google collects.

The key here is that if you go to a site about quilting, you will see ads about quilting and not about dog grooming. I know this sounds so obvious but Google was the first to really figure this out.

This program has worked so well that some website owners are actually building content specific sites and paying for them solely through AdSense revenue. Small business owners should consider adding this feature to pages on their site for several reasons.

I've already mentioned the fact that there is money to be made, but what many site owners are finding is that because Google is so respected and because the ads are highly targeted...they are no longer looked at by surfers as ads, they are looked at as content.

Some will even go as far as to say that by putting the Google ads on your site you actually better your chances of higher rankings with Google. Google flatly denies this claim and I don't think it is true but I do know that Google AdSense ads should be on every small business owner's site.

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord results.

Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into the web page or website template. Google's spider parses the AdServing website and serves ads that relate to the website's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the web page.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor's ads from being dynamically served on their websites.

Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the website's color scheme. Examples of how different the various text boxes and color schemes appear on similarly themed sites can be viewed at:

• http://www.ring-tone-software.com (scroll to the bottom)

• http://www.ringtones-central.com (scroll to the bottom)

• or

• http://www.police-central.com (download left side)

• http://www.police-supplies.com (scroll to the bottom)

Ads can be geo-targeted based on the visitor's location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available.

Channels

Google recently introduced channels, enhancing AdSense reporting. When a channel is selected Google modifies the java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics across their sites. Channels can be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in custom channel reports webmasters can work at increasing their AdSense revenue.

Optimizing

Google determines the content of the ads that are shown, webmasters serious about earning revenue from Google AdSense can use the following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Google's spider has not crawled the site and determined the nature of the content, public service ads may be served. Public service ads will not accrue any AdSense revenue if clicked. As a result Google allows webmasters to designate alternate ads. Alternate ads allow webmasters to utilize the ad space in the event that Google is unable to serve targeted ads to the web page. By specifying an alternate image, HTML page, or ad server the advertising space can always being used effectively.

1. Web page content on pages that ads are served should be static not dynamic.

2. Ensure that the robot.txt does not prevent the web page from being spidered. Robots.txt file's will need to be removed or the following text will need to bedded to allow Google's content bot to crawl the site: User-agent: Media partners - Google

3. If the website contains frames, select the ‘framed page’ checkbox when generating the ad layout code for that website.

4. The body of the page and title of the page should contain contextual words that indicate a common theme on the web page.

Revenue Earned

Although Google doesn't disclose the exact revenue share or percentage that webmasters will earn, webmasters will receive a portion of the amount paid for clicks on Google ads on websites.

AdSense Conclusion:

Overall, Google AdWords can provide great supplemental income to webmasters with content sites. Implementing and maintaining Google AdSense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters.

Learn how to triple your click through rate (CTR), improve your earnings per click (EPC) and track the clicks.

http://rossbel.astracker.hop.clickbank.net/

7 Steps to Job Search Success

7 Steps to Job Search Success

Introduction

Thank you for taking the time to read 7 Steps to Job Search Success. You

have taken one of THE most important steps towards finding the job you want

through a system that I have personally used in my own career.

Just by reading this e-book, you are going to be WAY AHEAD of 99% of

everyone else whom you might compete against in the job market.

What you are about to learn is a culmination of 30 years of experience in job

changing, hiring, training and sales and marketing.

There is an expression…”the harder you work, the luckier you get”. In the

case of a job search, this is definitely true.

By following the recommendations contained in this e-book, your chances of

getting the job you want will dramatically improve.

Step1 How Many People Do You Know That Hate Their Job?

How many people do you know that hate their job, but have been doing it for

YEARS? Do you know why? Because finding a better job is hard work. I

hate to be the one to tell you this, but somebody has to. Finding the job you

want “ain’t gonna be easy”.

People would actually rather stay where they are and be miserable than take

the time to find something better. Too many people give up because “life”

gets in the way and inertia slows.

These people will always have an excuse:

• It’s just not the right time right now…

• My husband/wife is in the middle of a big project and…

• My son and daughter are in college now and…

• We just bought a new car and …

• The job market just isn’t’ good right now and…

• I am a little nervous about the economy and…

• Yadda, yadda, yadda…

I understand that life happens and that many of the reasons that people give

for not changing jobs are valid, but I also know that just by changing a few

things in your life, you can carve out the time needed to make your life better.

If you follow the 6 suggestions and ideas in this article, you will get where you

want to go a lot faster. So let’s get started.

1 – First and foremost, get your personal life in order as best you can.

Before you start looking for a new job, be sure that your personal life is “in

order” and prepared to accept what it takes to find a new job. You are going

to need a lot of quality time and support at home in order to find the job you

want.

Place your job campaign ahead of all other personal priorities. Make a

commitment. This doesn’t mean ignore your family by any means, but it does

mean that some things will need to be sacrificed. If you have a choice

between working on your resume and going to you son’s concert, go to the

concert. But if you have a choice of watching Monday Night Football or

working on your cover letter, well…you get the picture!

2 - Set a target amount of time you will spend on your job search each week

and stick to it.

As with so many other things in life, you get out of it as much as you put into it.

I’ve seen books entitled, 20 Minutes to a Better Resume, and so on. I’m sorry,

but if you really want a great cover letter and resume, you have to spend a lot

more than 20 minutes to make it right. Even a half hour to one hour a day is

better than nothing.

3 - Begin gathering facts, figures and accomplishments about your career to

date.

Dates of employment, job titles and responsibilities, salary progression, major

achievements, special skills that make you unique, educational background,

including any courses you’ve taken since college or high school. Be sure to

include any training your company has provided or courses they have paid for.

Get it all down on paper because you’ll need it to write your resume, cover

letter and on interviews.

4 - Create your own personal portfolio.

When advertising agencies are looking for new clients, they always show you

their “portfolio”. This usually includes copies of their finest work,

achievements and the great results their campaigns achieved.

You also have a product to “sell” …it’s you! Consider that you are your own

company. It’s called…ME INC. As president of ME INC. you need to create a

product that your prospects (in this case a potential employer) sees value in

and is willing to “buy” (literally and figuratively).

A good portfolio will visually demonstrate and support your abilities during an

interview. Anything that is not proprietary, confidential or property of previous

employers should be kept in your portfolio. This works particularly well for

artists, marketing personnel, architects, designers, etc.

Some of the things you might want to include could be catalogs, brochures,

letters of success, anything you created – ads, PR, reports, patents, products,

etc. Any successful “before and after” campaigns work particularly well.

5 - Create a list of companies that you think you’d like to work for.

Get the address, phone number and the name of the CEO/President if

possible. You can get this information from the ads you cut out from the

newspaper or from your local Chamber of Commerce (they usually have a list

of member companies that might be helpful).

Many local business journals publish annual “LISTS” editions. These usually

list the top 10-25 companies in different categories including the largest

private and public companies, largest Advertising and Public Relations

companies, largest non-profits, etc. Creating this list helps you focus your

energies on a smaller group of target companies – a “rifle” approach versus a

“shotgun” approach.

6 - Get organized and be ready for the months ahead with these final 6

suggestions

1. Get a personal/private cell phone if you can so you are not making

phone calls from your work office. Make sure to take off all those cute

greetings too. Get a home answering machine and again – change the

message to be more professional.

2. Appearance counts! Make sure that you have the right clothes to go on

interviews. This doesn’t necessarily mean formal suits. Your wardrobe

should match the industry you are in and the job that you seeking.

3. Try to find a quite place in your home that you can devote to your jobhunting

effort. A home office is ideal if you have one.

4. Change your e-mail address to something appropriate. Your

SugarPie@hotmail.com address my have been cute while you were

dating, but it doesn’t make for a good first impression and certainly

doesn’t present the professional image you want to project.

5. Start thinking about who you will use for references. You’ll need to find

people you can trust. Start gathering their names, addresses, phone

numbers and e-mail addresses now. Don’t forget to call and let your

references know that someone might be calling then in the near future.

6. An organized desk will be your best friend especially if you get an

unexpected call from a hiring manager. You’ll also need to set up a

system of tracking who you send resumes to and what job you were

applying for.

Remember, in the end, no one owes you a job. It truly is your responsibility to

find a job. Sure, there are recruiters, friends, etc. but the bottom line is that

you can’t/shouldn’t depend on anyone else to get you a job.

Step 2- Job-Hunting? - The Best Story Always Wins

There’s an old joke about two men hunting in the jungle. Suddenly, they come

upon a man-eating tiger that has not eaten for days. The hunters both start

running with the tiger in hot pursuit. As they are running, one hunter says to

the other. “You know, we’ll never be able to outrun this tiger.” To which the

other hunter replies, “I don’t have to outrun the tiger; I only have to outrun

you.”

The point of the story is that, yes, there will be many other candidates in the

stack of 500 cover letters and resumes that the hiring manager will receive for

just one ad and many will have more experience and better qualifications than

you. You just need to be sure that your cover letter and resume shows off

your strengths and experience better than the other guy. And if you follow the

ideas in this article, they will!

Job-hunting is like the sales profession. It always comes down to…he who

has the best “story” wins. Unless your boss was either friends with the hiring

manager, or the nephew of the owner, or had compromising photos of the

President, he/she probably got into the position because they had a great

“story” to tell.

I have better credentials yet they got the job. How did they do it? The answer

is simple: They did their “homework” ahead of time. They put the time

required into the job-hunting process. In addition all the pieces of their jobhunting

process had the same CONSISTENT look, feel and style. Not only

did their cover letter, resume, interview, thank you letters, and negotiating

have the same style, it was the style the company was looking for. As a

matter of fact, the hiring company felt damn lucky to land such a find as your

boss!

What does it mean to have the “best story”?

Let me define “story”. A great story essentially means that to the employer,

you have “The Right Stuff”. A great story evolves from a well thought out jobhunting

system where all pieces of the “campaign” are closely aligned. It

requires thought, logic, study and of course practice. It’s a theme that

continually shows up in anything and everything you write or say.

Developing a great story takes time and it takes thought. As agonizing as it

can sometimes be, the process of gathering information for your cover letter

and resume will prove to be one of the most rewarding experiences in the jobchanging

process. It forces you to compile and summarize the most important

facts and significant achievements of your career to date. It also helps you

narrow down the focus of your current job search objective and develop your

story.

During the all-important screening process (as written in a previous article)

you have less than 30 seconds to convince the hiring manager that you have

a great story. You do that by clearly showing the hiring manager:

• What you are looking for,

• Your major skills,

• Whether or not you can you help solve their problems and

• Your greatest accomplishments

Step 3- Five Easy Ways to Become a Job-Search “Commando”

According to current Department of Labor statistics, today’s college graduates

will, on average, have 8 to 10 jobs and as many as 3 careers in their lifetime.

In addition, in today’s job market with downsizing, rightsizing, layoffs, mergers

and acquisitions, etc. your job skills and job-hunting skills need to be

constantly updated and refined.

The job market is getting tougher and your competition is getting smarter.

That’s why you need to gain every advantage you can. You need to become

a Job-Search “Commando”. Commandos commonly use guerilla tactics to

win. What I am about to share with you are tactics that have helped me find

good jobs over the last 28 years.

Commando Tactic #1 - Problem solvers get jobs!

All companies have problems. Demonstrate that you can solve a company’s

problems and the world will beat a path to your door.

What type of issues do companies have?

• Sales are down

• Expenses are up

• Market share is decreasing

• Layoffs are coming

• The company is in acquisition mode

• New departments/divisions are being formed

• Someone is retiring or going on leave

• The company is entering a new market

• A new product has been developed

• New ad campaigns are being discussed

• A department that was outsourced is now being brought in-house (ad

agency, Public Relations)

• They are in need of new leadership

• Assignments/goals/objectives are not being met

• The competition is continuing to gain market share.

At this moment, dozens of companies in your surrounding area are in

immediate need of someone like you to help solve their problems; you just

need to find them. That leads us to broadcast letters.

Commando Tactic #2 - Broadcast letters uncover positions in the “hidden” job

market.

A Broadcast or Marketing letter is an excellent way to uncover positions that

have not been announced yet. Many people call this the hidden job market.

Once you tap into the hidden job market, your chance of success increase

dramatically.

Why? Because you are not competing with a “million” other people that

answered the same ad. There are no other people because there was no ad!

Broadcast letters can help generate leads for you because companies always

problems that need to be solved. As they say, timing is everything so if your

letter arrives at the right time, you may find yourself with a job interview.

In addition to solving a problem (see list above) that the company currently

has or will have in the near future, considering you might actually save them

money.

How? If you are the right candidate to help solve a problem or address a

specific issue, they will not have to pay a recruiter, or place any ads on

Monster.com, or in dozens of newspapers. – Everyone wins!

Commando Tactic #3 – Answering blind ads lessens your competition.

Many people think that answering blind ads opens yourself up to the

possibility that you might be sending your cover and resume to your current

company. While there is that possibility, the ad hopefully gives you enough

information to recognize it as your won company.

What most job hunters don’t realize it that blind ads will usually only get about

50% of the responses that a traditional ad would get. What that means is that

you are competing with half the number of people you normally would. This

essentially doubles your chances of having your resume and cover letter

selected for a follow-up phone call.

Commando Tactic #4 - The best time to answer an ad?

Be the last resume received. I made it a habit of sending in my cover letter

and resume 2 weeks after the ad ran. By then I knew I was not competing

with 500 other resumes that were sent in right away. My information got more

time because the hiring manager did not have to read 499 other resumes the

same day.

Commando Tactic #5 – Answer ads twice

If you never hear from a company where you sent in your resume, send

another cover letter and resume in about 2 months. Many times, the position

was not filled because there was no qualified candidate or the company and

candidate could not come to terms on a compensation package. This means

they have to start from scratch. Your resume may arrive just at the right time

and get a second look.

By following some of these Commando tactics, you chances of finding the job

you want will increase dramatically.

Step 4 - Cover Letter Versus Resume – Which Is More Important?

Some people say that the resume is THE most important part of the job

changing process, while others say it’s the cover letter and even others say

it’s the interview. The truth is that they are all right and wrong!

It’s like asking …what is more important in a car, the brake pedal, the gas

pedal or the steering wheel. Obviously you need all three to get you from

point A to point B.

The main purpose of a resume along with the accompanying cover letter is to

get you the interview, pure and simple. The way to accomplish this is to show

off your strengths and achievements and minimize your weaknesses (we all

have them). Now is not the time to be modest - if you don’t tell the hiring

manager how good you are and what you can do for his company, no one

else will.

Cover letters and resumes are both used to get you the interview; they just do

it a little differently.

The cover letter serves many purposes. The cover letter:

• is the perfect place to expand upon your resume, add information you

couldn’t fit on the resume or to place more emphasis on a specific point

or experience.

• directs the reader to your resume for more information.

• tells the reader how, where and when to contact you.

• explains why you are interested in their company and why they should

be interested in speaking with you.

• suggests action...I’ll call you...please call me, etc.

• lets you clearly state why this company is interesting and a good match

for you and the potential employer.

• should concentrate on how your skills and abilities can benefit the

employer both now and in the future.

In addition, a cover letter gives the reader more information about you such as

your writing style and your “personality”. It must be interesting enough, to

entice the reader to read your resume.

The cover letter may say something like, “as you’ll see in the attached

resume, blah, blah, blah” or “in addition to the information listed on the

attached resume, I have also done, blah, blah, blah.”

A good resume:

• zeros in on those skills and abilities that you have that are most relevant

and important to the job you are seeking.

• focuses on your achievements and accomplishments not just the

responsibilities you had at each job.

• reveals the results of your achievements.

• should project your career as a series of progressive accomplishments.

• needs to be short on words and long on facts.

• is eye appealing and visually inviting.

But remember, your past accomplishments and achievements are relevant

only as it relates to what you can do now for the hiring company. No matter

how good you were at a previous company, to the hiring company, it’s all

about what can you do for them.

Step 5- Solve My Problem and You’re Hired!

Resumes and cover letters that get acted upon are those that demonstrate the

writer’s potential to solve an employer’s problem based on how similar

problems in the past were solved by the applicant. Companies like resumes

that demonstrate what you can do for them…that you are a problem-solver.

Put yourself in the shoes of the hiring manager/screener and you’ll understand

why a good cover letter and resume MUST make you stand out and therefore

is so important. To make a point, let’s make some “worst case” scenario

assumptions about the hiring manager reading your cover letter and resume

for the first time.

Assume that the person reading your resume and cover letter:

is doing so after having been in meetings all day,

• ate a big lunch

• is dealing with numerous personal problems

• is very tired

• is over worked and under paid

• and it’s Friday afternoon at 3 PM

• leaving on vacation tomorrow

OK, maybe I’m being a little dramatic here, but you get the picture? In many

instances, the hiring manager just wants to get through the giant stack of mail

ASAP. If you assume all this, then you’ll write your cover letter and resume so

it is easy to read, impactful and commands a stronger presence than the other

letters in the “to read” pile.

Keep these 5 points in mind when writing your cover letter and resume.

1. You want to make it as easy as possible for the hiring manager to get a

sense of you in just a few seconds.

2. Your cover letter and resume have to be exciting, dynamic and be

EXACTLY what the screener/hiring manager is look for.

3. You need an easy-to-read format that can be scanned quickly and

easily, so be sure that your letter and message is clear, succinct and

direct.

4. Your cover letter should have a lot of white space and use bullet points,

with short effective phrases that are easy to read quickly.

5. The experience and accomplishments in your resume are only relevant

to the hiring manager if he/she thinks it can address the issues and

problems important to the company.

Good resumes and cover letters help you organize your career by presenting

the achievements and events that YOU have selected to showcase the way

YOU want.

In an interview, these documents serve as a pre-planned agenda because the

hiring manager will obviously question you on what appears on them. In

addition, they both serve as a leave behind and a “silent salesperson” that

others will view after the interview.

If you have captured their attention after reading your information, you will get

called for an interview. But remember, resumes don’t get jobs, people do so

you’ll need to start preparing for your interview.

Step 6 - Screening Job Applicants – What Really

Goes On Behind Closed Doors?

The first goal of any hiring manager is not to find a candidate, but to

ELIMINATE unqualified candidates. Most hiring managers reading your

resume will take the pile of up to 500 letters they received and try to separate

the definite “no's’ (Don’t Call) into one pile and the interesting resumes into

the second pile (Might Call). They then go back and eliminate again until

what they have is a manageable pile (5-10 max) of pre-qualified candidates

(To Call).

Getting into the second pile (Might Call) is your first goal. The first cut may

take you from a stack of 500 resumes to a smaller yet still intimidating stack of

20.

At 20 resumes, the reader will spend 2-3 minutes on each resume versus just

a few seconds the first time through. The objective here for the hiring

manager is to take the stack of 20 down to a more manageable 5-10 resumes

mentioned above.

At 5-10 resumes, the reader will be spending some quality time reading what

you have written. They may be highlighting and making notes about the

things that interest them the most or closely align with what they are looking

for.

A few more resumes will be eliminated during this round, but not necessarily

put back into the Don’t Call pile. These candidates go into the Might Call pile

but will only be called only if the hiring manager cannot find enough qualified

candidates from 4-8 resumes they have left. This is the To Call pile that you

want to end up in.

The hiring manager begins to make some calls and do some initial phone

interviews. From here a few more people may be eliminated for a variety of

reasons. Some of the people may have already taken other positions or the

hiring manager does not like the candidate enough to invite him or her in for a

face-to-face interview.

The hiring manager will keep interviewing until they have invited 3-5 people in

for a personal interview.

As the realistic numbers I’ve indicate above reveal, in order to be invited in for

an interview, you’ll need to have a resume and cover letter better than 495

other candidates. Notice I did not say you needed more education, better

experience or more years on the job than the other people applying for the

same job. You just need to have better paperwork…”you just need a better

story.” This will be the topic of my next article.

Step 7- Job Interviews Are Predictable – So be Prepared

For the most part, 80% of what goes on in an interview is routine and

predictable. There are hundreds of books out there on what to ask and what

you’ll be asked. In addition to the standard questions, you need to decide

what questions you are most afraid the interviewer will ask you so you can

prepare and practice answers to those questions now.

A common interview agenda that looks something like this:

1. Introduction

2. Walking to the interview room

3. Small talk

4. The interviewer may give you a brief description of the position/overview

of the company (depends on the interviewer)

5. The interview then asks:

• Tell me about yourself

• Job highlights/work experience

• Achievements

• Strengths and weaknesses

• Maybe education

• Maybe outside interests – community service

6. The interviewer may ask you if you have any questions

7. The interviewer should let you know a little more about where they are in

the interviewing process and advise you of what their next steps are.

Are you the best candidate?

Companies and hiring managers want to make sure you are the best

candidate. Because of that there are certain things that they want from any

candidate they hire. These are the things you need to be sensitive too and be

prepared to emphasize. I have listed below just a few of the things they look

for.

Companies want:

• Someone who will stay for a while

• Someone who can and wants to do the job

• A person who will compliment or lead the team

• Fast learner

• Appropriate skills for the job

• Can advance if required

• A good “soldier”

• Someone who will make the hiring manager and hence the company

look good

• Someone who can and will help advance the company goals and

objectives.

Hiring Managers want:

• Skills, abilities

• Personality, integrity, character

• What is NOT written on your resume?

• Communication and interpersonal skills

• Fit and finish

• Intelligence

• Self-confidence

• Initiative

• Leadership

• How you handle conflict and pressure

• Technical skills

• Industry contacts

Don’t look at the interview as just reciting your resume, or to just answer

questions that the interviewer will ask. Make no mistake, you must at least in

the beginning, be on the selling side. The best way to sell yourself is to help

the interviewer learn all the good things about you. Knowing ahead of time

what companies and hiring managers are looking for will help you prepare.

Want to learn more? Click Here www.JobChangingSystem.com

Conclusion

Since 1977 I have worked for 9 different companies ranging from a start-up

venture with virtually no sales to a multi-billion dollar, multi-national company.

During that time I have held 20+ different positions in both sales and

marketing. In addition, I’ve interviewed and hired hundreds of people for a

multitude of positions.

Now other job-changers like you can benefit from my 28 years of knowledge

and experience in hiring and getting hired by some of the toughest screeners,

hiring managers and recruiters in the country.

I hope this book has done three things for you. First, I hope you have picked

up some information that will help you get the job you want faster and easier

than before. Second, I hope it has inspired you that you can win at the “job

changing game”. And lastly, I hope it has motivated you to learn more about

how to find the right job.

Believe me, I know first hand how hard and frustrating a job search can be –

been there, done that. My advice is simple…Hang in there. Follow the ideas

in this book, stay focused and don’t give up. There’s a job out there with your

name on it. You just have to prepare yourself to find it.

By This Time Next Month, You Could Have the Job You

Want, the Money You Deserve and Respect that’s Been

Missing.

100% GUARANTEED!

The Adsense Report

Introduction

Dear Valued Subscriber,

The AdSense movement is gaining momentum every day. The driving force in the Google AdSense system is Google’s AdWords ads. The AdSense program enables website owners to monetize their site and make additional income.

Although Google has made it simple and easy to implement AdSense on your website, you have to spend your time and effort to develop a central theme and the supporting content-rich web pages for your website.

As an example, the central keyword theme of your website might be “fishing.” Each associated web page that supports the central theme would a a single unique keyword theme like fishing lures, fishing rods, fishing reels and so forth.

Google use proprietary algorithms to determine the content theme on each page of your web site with an AdSense box. As a result, each web page, with an AdSense display box, must have interesting and informative content for your website visitor. Google will determine the keyword theme from the content and display AdWords ads in the AdSense box that are relevant to the web page keyword theme.

You are paid a portion of the fee paid by the advertiser to Google when a visitor clicks on an AdSense ad.

It is possible for a web site to make significant money with the AdSense program if they have a high-quality and focused web site with a lot of targeted traffic

The articles in this report cover all the significant areas of the AdSense program. I believe you will find the information in this report packed with valuable insights that you can use to start making money with the AdSense program.

AdSense profits are waiting for you,

See the required Legal declaration at:

http://www.QuikSystems.com/Legal.htm

The AdSense Factor

Google describes AdSense as “a fast and easy way for web site publishers of all sizes to display relevant Google ads on their web site’s content pages and earn money.” The AdSense ads displayed by Google on your site are matched to Google’s interpretation of the content theme of your site. In this manner, the AdSense ads will be of interest to your site visitors looking for the unique content your site offers to them.

AdSense is a system where Google places its AdWords ads on the content pages of non-Google web sites. It is a pay-per-click (PPC) service where webmasters are paid a portion of the revenue collected by Google from the advertisers. The advertiser pays Google a pre-determined amount each time a web site visitor clicks on an AdSense advertisement.

AdWords is the Source of AdSense Income

AdWords ads are the source of all the AdSense income you are able to generate. As a result, you need to fully understand the AdWords system in order to appreciate how the AdSense system works.

Google describes AdWords as “a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget.” These paid ads (sponsored links) are displayed by Google on the search engine results page along with the non-paid (natural results) for a given keyword search.

In order to create a Google AdWords ad, it is necessary to specify what keyword or keyword phrase must be input by the visitor before your AdWords ad will be displayed. In addition, you need to set the maximum amount that you will pay to Google for each click on your AdWord.

There is a nominal activation fee but Google does not have a minimum monthly charge. Google provides an account Control Center that allows you to track the performance of your ad. The ad will be displayed within minutes to the searchers after your account billing information has been submitted to Google.

AdWords ads must adhere to specific Google requirements. The title can contain up to 25 characters, the ad text can have up to 70 characters and the display URL must be less than 36 characters.

AdWords Ranking

Google will rank an AdWords ad based on the maximum CPC, the click through rate (CTR) and the relevancy of the ad text. Google prefers relevant and well-targeted AdWords ads. Google determines ad placement using the value formula: CPC x CTR. The ad is placed higher as the valuation rises. It’s possible for an advertiser to have a high rank position with a low CPC if the CTR makes the value to Google higher than other ads with a higher CPC.

Google requires a minimum CTR in order to protect the AdWords program value for its users. The CTR of all AdWords ads are monitored by Google on a continuous basis. An under-performing AdWords ad may be disabled by Google if the CTR does not improve.

AdSense Program.

You need to apply and be accepted by Google before you can display the AdSense ads on your web site. They are very particular about the sites that are eligible and accepted. Google’s name is on the ads and they cannot risk hurting the perceived value of the AdSense and AdWords programs.

Google requires you to comply with their program policies if your website is accepted into the AdSense program. Otherwise, your website may be dropped from the program.

Your site must be content-focused to be accepted. Google wants sites that offer high quality information or rich in relevant content. You should have lots of interesting and informative content for your site visitors.

As previously mentioned, AdSense is a program in which you get paid for your web site visitors clicking on targeted AdWords ads placed on your site. A click through is when a visitor clicks on one of the ads. The ads are placed in a display box that you put on your website in a location that earns you money.

You have a chance to make a significant amount of money if the AdSense box is placed in a strategic location on your site and you have sufficient targeted traffic.

The AdWords advertiser pays as little as $0.05 per click up to $100 per click depending on the unique keywords. The AdWords campaigns are usually budgeted for a specific period of time by the advertisers.

Contextual Advertising

Google uses proprietary algorithms to determine the content on each page of your web site with an AdSense box. It will identify the AdWords ads that are contextually relevant to your website visitors based on the content of your site. The identified AdWords ads are then displayed in your AdSense box. The ads on your site are the same ads that appear on the right side of a Google

search results page for a specific keyword.

Contextual advertising is the process of displaying ads on a web site that are targeted to the individuals visiting the specific web site. The Google contextual advertising system scans the content text on your web site for keywords on each web page with the AdSense box. Google will display ads on each web page based on what it believes is the keyword theme for that specific page.

For example, if Google determines that the theme of a specific web site is about “fishing” then fishing-related AdWords ads will be displayed in the AdSense box. The ads about fishing are an approximate fit to the context or subject of the web page as determined by Google.

Monetize Your Content Rich Website

Every webmaster with high-quality and focused web page content can monetize their knowledge and expertise by using AdSense. You need interesting and informative content on your site in order to bring free and targeted traffic to your web site and capitalize on the AdSense model.

You can generate revenue on your AdSense website on a consistent basis if your web site has a focused theme with targeted traffic. It’s a good idea to have multiple pages with rich content on various topics that are centered around the specific theme of your website. Google can then target relevant ads to display on each web page that contains the AdSense box.

Google performs all the technological work for you to use the AdSense program. After your web site is accepted into the AdSense program, you obtain the HTML code to insert into your web pages from Google. The code will incorporate whatever specific customization you choose for the AdSense box.

It does not take very long before relevant ads appear on your web pages. If the ads are not relevant then you need to modify your content and keywords to help Google isolate the theme of your site. This will involve trial and error.

AdSense Factor

The items needed (I call it the AdSense Factor) to make substantial money using the AdSense program include:

• A website with multiple web pages with a central content theme that draws significant targeted traffic.

• Relevant ads with high click values that are relevant to the theme on each web page.

• A high click through rate by your website visitors.

Website Central Theme

Your website should be based on a specific theme. This is where brainstorming comes into play. You need to spend ample time determining what the theme of your site should be. Generate a list of all your skills, capabilities and areas of interest as you would in developing a niche market.

Select one or more of the niches and identify a keyword phrase to be the central theme of your web site. Identify the “wants and needs” of individuals in that niche that desire information to be satisfied or produce a solution to a problem. In your brainstorming session, identify all the keywords you can that relate to the central theme.

As an example, assume your central keyword theme is “fishing.” Potential supporting keywords could include (depending on the direction you take): fishing rods, lures, tackle, bait, gear, reels, boats and a long list of related items. You then need to develop a separate web page for every keyword item that you use to support the central theme.

Keyword Page Content

Each keyword page needs to have quality content that would be of interest and informative to your prospective visitors looking for information. You can develop the content yourself, use existing free information or pay someone to develop the content for you.

As a starter, you should attempt to generate the content yourself. Research each topic keyword and write articles of 200 to 600 words. The articles should be informative and rich in keywords for each web page with an AdSense box. Remember that “more” is better. The more content-related pages you have then the more AdSense ads you will be able to display and hopefully the more money you will make.

If you believe that you absolutely cannot write articles for whatever reason then look for existing free articles on your web page topic(s). You can also hire a freelance or ghostwriter at very reasonable rates to write articles for you. The choice is yours on how you proceed to get content for your web pages.

When you write your own articles, try to write your articles as if you were talking to someone. Plan on inserting the keyword or keyword phrase in as many places that make sense. The keyword density should be in the 5 to 10% range. This means that the keyword should be included about once every 10 to 20 words in the article. In order to help Google determine the theme for each of your web pages with the AdSense box: use headings and subheadings, use "h1" through "h5" tags where appropriate to add attention and make all keywords bold "b" text in your articles.

Conclusion

You need to consider implementing AdSense on your site if you want to make money from advertising. Google has made it relatively easy and clear to monetize your website through the use of AdSense. The steps involved in the process are:

• First – develop a central keyword theme for your website that contains informative and quality information desired by your targeted visitors.

• Second – develop multiple content rich web pages with individual keyword themes that are focused around your central keyword theme.

• Third - apply and get accepted into the Google AdSense program.

• Fourth - install the AdSense ads box on each content web page with a defined keyword theme.

• Fifth - drive targeted traffic to your website where a percentage of your visitors looking for your informative and quality information will click on the AdSense ads.

• Sixth - collect and enjoy the money paid to you by Google for the clicks on each ad you presented to your visitors.

Keep the “AdSense Factor” in mind when developing your web pages and your visitors will have a high interest in your content. This will lead to your visitors clicking on the AdSense ads and putting money into your pocket.